Information is growing and the use cases are changing.

The Evolution of Information: From Mega to Micro, From Flash to Real

There is a Drake song called “Tuscan leather” where he flexes and typical Drake things but one lyric really resonates me with me. He explains how is a real person because of how raw his content is and what he raps about is so purely based on experience compared to other rappers.

So….

We are living through a seismic shift, not just in how we consume information, but in why we do. The digital landscape is undergoing a quiet revolution, and at the heart of it is one simple truth: information is no longer just about what you know, but how you experience it.

Scroll through any social media feed, and a pattern emerges: content is shorter, punchier, and more intentional. The age of the 30-minute YouTube documentary is still alive, but it now competes with 15-second TikToks that can carry equal if not more cultural weight. But this isn’t a degradation of intellect. It’s the streamlining of experience. Information hasn’t shrunk. Attention has simply evolved. Which is funny because our brains haven’t.

Take a look at TikTok, Reels, or Shorts. Increasingly, videos show a bifurcated screen: a talking head on top, and subway surfers gameplay, cake-cutting ASMR, or some unrelated but visually sticky footage below all while on the top, it’s some sort of movie or whatever.

This isn’t just visual chaos, it’s cognitive design. The top half delivers the message. The bottom half keeps you watching. It’s entertainment with insurance. Content today is engineered to ride the algorithm while anchoring attention with something passive and rhythmic.

It’s not mindless anymore. It’s adaptive.

So all while this is happening, we are seeing something happen with it.

During covid and honestly a few months before it, a very special career was created as a result of social media. The “influencer”

We witnessed the institutionalization of a brand-new profession. Or perhaps more accurately: the social media entrepreneur. These aren’t just people chasing clout, they’re businesspeople building empires with their face, their voice, and their authenticity. Atleast most of them. Some people just steal content from other sources of information and simply rebrand it as their own. Plagerism at it’s finest.

Whereas traditional entrepreneurs built products and services, today’s creators build trust and relatability at scale. Their product is themselves. Their supply chain is consistency. And their warehouse? The algorithm. Pretty simple entrepreneurial economics.

Seriously this isn’t a joke. It’s a career.

So how do these 2 merge into one? Whats the point of these ideas Tatsat?

The YouTube Pivot: From Originals to “Motion”

Let’s talk strategy. YouTube’s previous attempt to mimic Netflix , YouTube Originals — flopped, like really badly lol. Why? Because people didn’t come to YouTube for polished Hollywood knock-offs or some drama series. They came for something else: authenticity, raw, imperfect, and real.

YouTube CEO Neal Mohan seems to have learned that lesson. It is funny to me because even a famous CEO didn’t understand the simple value youtube creates for their consumers.

Their new initiative, “YouTube Motion,” leans into what’s working now: mobile-first content, creator-led storytelling, and formats that feel like conversations instead of productions.

So now the 2 ideas come into balance. We see these influencers that live on cruise ships as a musicians and document their life through day in the life videos or even makeup artists who document their skillset and overall tips. My favorite one is this dude in Japan who does a day in the life of their jobs.

(I’m sorry I don’t remember their names, but if I do, I will give them credit and update this)

Realness is back baby. People are starting to hate the “Social media” mean girls archetype, and so the idealized version of things which you see in those Hollywood knock offs and now are focusing on real relatability in terms of content.

Not FAKENESS. This is where those influencers strive. Just pure raw content.

In Neel Mohan’s words, the future is about “realness” and YouTube is now FINALLY investing in that, not in scripted dramas with celebrity cameos. Atleast that is the direction youtube is headed in…for now.

This is a recognition of where culture is headed: polished is out. Relatable is in.

So what is the verdict?

The internet has flattened the media landscape. There’s no longer a sharp line between creator and consumer. Everyone is both. And in this new world, information is no longer static it’s dynamic, expressive, and often deeply personal.

To understand this moment is to realize we are no longer in the information age. That’s done. We’re in the attention age. And in this age, the creators who win aren’t just the smartest, they’re the most human.

Realness isn’t a trend. It’s the new currency.

Till next time,

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